Identity System
Lumina Lighting

Project: Design a strong identity for a commercial light fixture company.

The Lumina Lighting identity was developed to communicate the strength and beauty of their light fixtures. Design elements such as the contrast between light and dark and the weight of heavy and thin lines were used to create a logo that reinforced Lumina's ruggedly built commercial lighting fixtures and the beauty they posses. The identity system was applied to every aspect of Lumina's brand collateral; most notably, their corporate letterhead, packaging, catalogs and price lists.