Process Illustration Product Differentiation

"The Drammatic Difference"

In order to differentiate their hydrolyzed liquid fertilizer from the competition's emulsified fertilizer, the Dramm Corporation needed a simple, effective way to explain and capitalize on the differences between their brand and the competition's inferior product. A straightforward illustration depicting the dissimilarity between the two brands was created. The subsequent images were applied to their website, brochures, advertisements and trade show events.